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Meet Your Social Media Marketing Company
Propelling with social media
Propelling with social media
Propel started with one founder, one idea, and a belief that organic social media could build a real business. It did — and now we build that same system for our clients.
We work selectively with business owners who are ready to stop winging their marketing and start building something predictable.
Our role is simple: we handle everything so you don't have to.
About Us.
The Propel Promise:
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We lead with purpose.
We didn't build Propel to just run social media accounts — we built it to genuinely move the needle for the businesses we work with.
Every strategy we build, every piece of content we create, and every decision we make is driven by one question: does this actually serve our client's growth? We care deeply about the results we deliver, the relationships we build, and the standard we hold ourselves to. Showing up at the highest level isn't something we strive for — it's something we refuse to compromise on.
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We give you your time back.
The hours you spend filming, writing captions, planning content, and trying to figure out what to post next are hours you're not spending in your zone of genius.
And for a business owner, that's not just lost time — it's lost revenue, lost growth, and lost energy. When we take your social media completely off your plate, you get to focus on what only you can do. We handle the system. You run the business.
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We make each client feel important.
We work with a limited number of clients at a time — and that's intentional. It means every business we partner with gets our full attention, not a templated strategy or a rushed content calendar. You'll always know where things stand, your messages won't go unanswered, and your goals won't get lost in a sea of other accounts. When you win, we win — and we never lose sight of that.
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Focus is our competitive advantage.
We don't offer a menu of services because the more focused we are, the better results we deliver. Trying to do everything means doing nothing well. We do one thing — and we do it exceptionally.
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We are obsessed with finding a better way.
We don't believe in set-it-and-forget-it. The social media landscape is constantly evolving — and so are we.
Our team is continuously investing in courses, coaches, and training so that what we bring to your business reflects what's actually working right now, not what worked two years ago. We test, we refine, we iterate — because our growth directly fuels yours.
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Voted CK’s Best for Marketing and Advertisement, Digital Marketing, and Social Media Marketing.
Young Business Individual of the Year by the Chatham Chamber of Commerce
The Propel Team:
Madison Hetherington
FOUNDER
What started as a belief that organic social media could build a real business became proof — a waitlist and seven figures before our third year, with no massive ad budget and no viral moment.
As Propel grew, Madison saw the same pattern in every business she worked with: the ones who built a consistent system around their content were the ones who attracted better clients, retained them longer, and scaled without burning out.
That's what Propel is built to do for you.
In recognition of Propel’s success, Madison was awarded Young Business Individual of the Year in April 2023.
Madison takes pride in the company's role in helping businesses thrive, providing job opportunities for youth, and fostering personal growth for her team.
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Shayna Carey
Social Media Coordinator
Shayna has been with Propel Marketing Co. since day one, bringing heart, creativity, and passion to everything she does. With four years of professional experience in social media marketing, a rare level of expertise in such a new and fast-evolving industry, she brings that proven skill to every project. Her enthusiasm for connection and storytelling makes her impossible not to love. You can often find her talking about her three cats or new puppy, checking out new foodie spots, or enjoying a coffee overlooking the river at her new home.
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Larissa Howlett
Client Success Coach
Larissa brings six years of business ownership to her role at Propel — including building her own brand, developing client experience systems, and growing a consistent waitlist through strategic social media. She knows firsthand what it takes to turn visibility into real business growth.
As Client Success Coach, Larissa leads client onboarding, conducts strategy reviews, and ensures every piece of content stays aligned with your goals before it ever goes live. Her focus is simple: making sure nothing gets missed, results keep improving, and every client feels supported throughout their partnership with Propel.
She's the bridge between where your brand is today and where you want it to go.
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Sadie Cartwright
Content Creator
Sadie is a Content Creator at Propel Marketing Co. whose positivity and enthusiasm light up every project she’s part of. She first joined Propel as a co-op student, and it didn’t take long for the team to realize they couldn’t let her go. With over 100K followers on TikTok, she brings firsthand experience in building authentic engagement and creating content that truly connects. When she’s not working, you can find her at the gym or talking about her master’s exchange in Ireland.
Ready to Propel?
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Let's map out your first 30 days with Propel.