Case Study: 22-Day Political Campaign Sprint
Client
Keith Pickard — Political Candidate
Campaign Duration
22 Days
Objective
Increase awareness, credibility, and local visibility for a political candidate from zero online presence to high visibility in targeted cities before election season.
The Challenge
Political candidates require:
Rapid trust-building
Local visibility in key regions
Consistent messaging and authority
Keith had no existing social media presence on his campaign page, zero followers, and no content library, yet needed to quickly build online recognition and educate voters.
To meet that challenge, Propel Marketing Co. executed an intensive 22-day content sprint, designing a social strategy that built credibility fast, amplified reach efficiently, and maximized every piece of content.
Propel Marketing Strategy
1. High-Authority Interview Content
We brought Keith into our office and filmed professional interview-style videos on political topics, economic insights, and local issues. These pieces showcased:
Confidence
Clear communication
Leadership expertise
This credibility-focused style helped voters connect to Keith through expertise, not just campaign messaging.
2. Leverage & Repetition Tactic
We maximized impact while minimizing cost:
📌 22 videos created → 44 posts published
How?
Every piece of content was posted twice during the campaign window.
Interview content was converted into multiple formats:
Short-form video
Quote graphics
Clip highlights
Topic breakdown posts
🔁 Same message, strategically repeated → stronger recall + more visibility.
This is essential for political messaging where audiences need to see and hear content multiple times before it sticks.
3. Geo-Targeting for Local Impact
We focused content and messaging toward specific regions that Keith needed to reach.
🏆 Top Cities Reached
Chatham-Kent
Leamington
The content successfully connected Keith with the exact voters he needed to speak to.
4. Fast-Turnaround Production
This sprint required:
On-site filming with Keith
Editing, captioning, and overlays by our internal team
Daily approvals and publishing
Our team managed a large portion of the edits, producing a broadcast-level content flow at rapid speed, coordinated through daily production, approvals, and same-day posting.
📌 Normal prep time: 1 month
📌 This sprint: Completed daily
This required a unique, campaign-style workflow to keep up with political immediacy.
Results in 22 Days
Account creation: Started from zero
Total views: 105,000+ times the content was watched
Unique accounts reached: 48,000+ people
Target region alignment: Chatham & Leamington ranked #1 & #2
Content library built: 22 content pieces (videos + graphics)
Content volume: 44 published posts
🎉 Equivalent to filling a 50,000-person stadium.
Strategic Takeaways
✔ Repetition isn’t redundancy — it’s political influence.
✔ Interview-style content builds trust faster than campaign slogans.
✔ Geo-focused organic content can outperform broad paid ads.
✔ Repurposing content allows campaigns to scale messaging without extra cost.
✔ Rapid production is realistic with the right system and workflow.
Client Impact
Keith was positioned as:
An informed, articulate leader
Visible and credible in targeted regions
Educated voters through content instead of generic campaigning
The campaign built a foundation of awareness that can now be leveraged into future community engagement, policy communication, and election cycles.
Need a campaign sprint?
Propel Marketing Co. helps leaders stand out through fast, high-impact social media production, targeted messaging, and content that actually changes minds.
📩 Book a Strategy Call to discuss your campaign goals.
