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How We Work With Your Team

Propelling brands with the power of social media

Propelling brands with the power of social media

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You could be one campaign away from your next major breakthrough

We collaborate with marketing teams to build strategic social campaigns and produce the creative that makes them work.

Posting keeps you visible.
Campaigns create impact.

If you’ve made it here, you don’t need convincing that social drives growth. You just need a partner who can execute it with the same intention you’ve put into the rest of your marketing strategy.

Your team understands your brand, your positioning, and your goals—what they don’t always have is the capacity or specialized expertise to produce the volume and quality of content needed to support high-performance campaigns.

That’s where we come in.

We collaborate with marketing leaders to bring campaigns to life through strategy-led planning, full-stack content production, and execution designed to drive measurable business outcomes. We don’t replace your team—we strengthen what they’re already building.

When each person gets to operate in their highest-value role, results compound faster.

Whether you’re preparing for a launch, supporting a major initiative, or scaling demand, we help your marketing team execute strategic social campaigns with specialized creative and end-to-end content execution.

We collaborate with brands who already understand their market and goals — and need a partner who can translate strategy into campaigns, content, and performance that moves the business forward.

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Work with us:

Goal-Driven Campaigns

Not just content. Strategy in motion.

We design and execute social campaigns built around a defined business objective — supported by full-stack creative, distribution planning, and performance reporting leadership cares about.

Includes:
✔ Strategy
✔ Creative direction
✔ Production
✔ Optimization
✔ Reporting

Book a call to learn more

Ongoing Content Partnership:
Done-For-You

Consistent, on-brand content that supports your strategy and campaigns.

Your team doesn’t always have the production capacity to maintain a strong presence while leading major initiatives. We become your content arm — producing high-quality social assets that align with your strategy and deepen campaign impact.

This partnership supports:

  • Evergreen brand storytelling

  • Thought leadership and positioning content

  • Campaign support assets

  • Platform-optimized video, design, and creator-style content

  • Consistent posting cadence and optimization

  • Strategic Planning & Brand Alignment

    Content Collection

    Content Creation & Design

    Caption Copywriting

    Post Optimization

    Scheduling & Publishing

    Pricing varies depending on the number of posts per week.

Book a call to learn more

Ongoing Content Partnership:
Done-With-You

Your team captures content. We turn it into strategic assets that perform.

If your internal team is already capturing video or brand moments, we refine and elevate that content through creative direction, editing, platform optimization, and performance-led publishing. This model supports teams who want to stay close to storytelling without carrying the full production load.

This partnership supports:

  • Marketing teams who capture in-house content

  • Brands with internal subject matter experts or spokespeople

  • Campaigns requiring fast turnaround assets

  • Teams looking to scale volume without adding staff

You bring the raw content.
We bring the strategy, direction, and execution that makes it work.

  • Monthly Strategy & Direction Call

    Content Calendar Planning

    Dropbox Upload System

    Professional Editing & Optimization

    Posting & Scheduling

    Weekly Communication Support

    Pricing varies depending on the number of posts per week.

Book a call to learn more

Creative Add-Ons & UGC

Authentic voices that fuel campaigns and improve conversion.

We produce creator-style and testimonial content that amplifies your campaigns, refreshes ad performance, and builds trust through the voice of your happy customers. These assets are designed to integrate seamlessly into your paid and organic strategy, giving your team scalable, high-impact creative that supports key business objectives.

Best used for:

  • Launch campaigns and promotional pushes

  • Paid media testing and scaling

  • Evergreen social proof libraries

  • Creator-style hooks and product storytelling

  • Recruitment or service-based testimonials

Book a call to learn more
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  • — Omar, Macro Foods

    I cannot express how amazing it has been to work with the Propel team. We have multiple locations, one of them being in Chatham and they have done a fantastic job helping us and taking so much weight off of our shoulders. I highly recommend them as a marketing agency if you are looking for one. I want to thank Madie, Shayna and the propel team for being such outstanding people to work with!

  • — Stephanie Simmons, Sugar That

    To the Propel Team, specifically Madison, Shayna and Larissa: thank you so much for your vision, execution and creativity with our social media marketing. As an Entrepreneur I know that "Collaboration allows you to focus on what you want to focus on and not feel guilty about getting help", as said by Dan Sullivan. I think that it is important to not be isolated in our goals and to seek professionals that already have the answers we need. Propel's experience and ability to listen to my Business goals and expand on them is remarkable. They are clever, kind and their communication is on point. Dan also said, "It takes vulnerability and trust to expand your efforts and build a winning team". Madison certainly has built just that and I am grateful for their service to my Business and our community.

  • — Audrey-Ann van der Zon, Great Lakes Gymnastics Club

    What an amazing team! We have worked with this team for a year and they deliver on all aspects! They are professional, friendly and easy-going. They continually listen to our needs and adapt quickly to new challenges. 10/10 would recommend!

  • — Ben Bates, Advanced Basement Systems

    Having Madison join our team has been one of the best decisions we’ve made in recent years, she is wonderful to work with. It can be hard to let go of the creative angle your company takes with it’s marketing when you bring on someone new. Madison has always been open to my feedback, yet remains confident in the direction she feels most effective. I can’t say enough for what Madison has done for our marketing and overall company culture. She’s a pro and I know Advanced Basement Systems will benefit for years to come due to her efforts.

  • — Amber Pinsonneault, Royal LePage Peifer Realty

    Working with Propel has taken the stress out of marketing! The Propel Team is organized, ahead of schedule and always thinking outside the box. Highly recommend.

  • — Justin Gingerich, The Mill Co

    I used propels services for a year and I was very happy with how it turned out! We had lots of engagement on social media and gained many new followers over that time. They were so easy to work with and over the year we developed new and more effective ways to advertise and continue to grow our following.

    I would highly recommend Propel to anyone looking to outsource their social media marketing and are looking for a trustworthy and awesome company!

  • — Kelly Hetherington, Success and Mindset Coach

    I highly recommend Propel as a social media manager. Their expertise and dedication are truly unmatched. They are an incredible asset to my business and its growth. Beyond her technical skills, Erin is such a pleasure to work with. She is always professional, collaborative and open to any changes or requests I have. Hiring Propel is one of the best investments I have made in my business.

Why Marketing Teams Choose Propel
The Propel Promise:

01. We collaborate, we don’t replace.

We integrate with your team instead of operating as an external silo. You keep the vision and strategic direction. We bring the creative depth and execution required to make it perform.

02. We are committed to propelling meaningful growth.

Every strategy, campaign, and asset is built to move a measurable outcome forward — whether that’s revenue, demand, recruitment, or market position.

03. We protect your team’s bandwidth (without expanding headcount.)

We operate as your specialized execution arm, delivering the production power of an internal team without the overhead, management, or training required to scale headcount. This allows your team to stay focused on high-value strategy, while we execute the content that drives performance.

04. Specialization is a competitive advantage.

We don’t just make content — we design strategic creative built to test, scale, and convert. Every campaign is supported with production, optimization, and performance insights.

05. We optimize relentlessly.

We measure what matters and adapt based on results, not vanity metrics. If an approach doesn’t drive the goal, we refine, replace, and reiterate until it does.

OUR PROCESS

OUR PROCESS

Process & Timeline
Here’s how we work with your team:

01. Onboarding & Asset Alignment
We collect existing brand assets, campaign goals, and marketing priorities so our work aligns with your internal strategy — not separate from it.

02. Strategy & Campaign Planning
A collaborative session with your team to define objectives, messaging direction, creative priorities, and performance goals.

03. Content & Creative Production
We plan, script, film, design, and build content that supports active and upcoming initiatives — including campaign assets, evergreen storytelling, and creator-style performance creative.

04. Review & Approval Loop
Content is presented for strategic alignment and final approvals. We streamline revisions to protect your team’s bandwidth and keep production moving on schedule.

05. Publishing & Optimization
We schedule and publish content one month in advance across selected platforms — optimized for platform performance and campaign objectives.

06. Performance Review & Iteration
Each cycle includes data-driven refinement. We iterate based on real performance — replacing what doesn’t convert and scaling what does.

Typical Timeline

  • Month One: Strategy, creative planning, onboarding, and production

  • Month Two: Content goes live + future content delivered one month ahead

  • Recommended Minimum Term: 3 months to allow for performance iteration

You don’t need more staff — you need specialized execution.

We work best with established brands that have internal marketing
leadership and want to scale execution without expanding headcount.

Our partnerships are ideal for teams who:

✔ Are led by a Marketing Manager, Director, or CMO


✔ Have a clear business strategy — but not the bandwidth for execution


✔ Want strategic campaigns and performance-focused content


✔ Value collaboration, communication, and data-informed iteration


✔ Need full-stack production support without hiring in-house


✔ Are ready to invest in content that drives measurable outcomes

If you are looking for a generalist, we won’t be a match.
If you want specialized execution that supports strategy, we are.

Results Snapshot

  • Political Brand Awareness Campaign

    Goal: Build visibility and credibility to support election momentum

    Result: 105,000 views in 22 days across targeted voters

    Impact: Content became the campaign’s primary communication channel

  • Restaurant Grand Opening Campaign

    Goal: Drive urgency + pre-opening revenue

    Result: Five figures in sales during the first week of opening

    Impact: Launch demand exceeded capacity expectations

  • Systemized Content Partnership for Scalable Expansion

    Strategy Goal: Strengthen brand presence to support expansion

    Result: Streamlined marketing system enabled franchise to build a replicable brand presence across locations

    Impact: Provided the confidence + infrastructure needed to expand to a 9th location

You could be one campaign away…

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No obligation, just alignment and clarity.

Book a Strategy Call