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About Our Team
Propelling brands through social media
Propelling brands through social media
You could be one campaign away from your next major breakthrough.
We propel brands through strategic, goal-driven social campaigns that empower marketing teams and deliver measurable growth.
Propel didn’t begin as a campaign partner; it became one through experience. We learned that the strongest results happened when we collaborated with internal marketing leaders, building campaigns together instead of simply “managing social media.”
Today, we’re a boutique partner focused on strategy, creative execution, and performance reporting tied to business outcomes. Our role isn’t to replace your team, it’s to expand what they’re capable of.
Let’s create campaigns that move your business forward.
The Propel Promise:
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We are committed to propelling meaningful growth.
At Propel, our work is driven by outcomes. We believe the purpose of social media is to move business goals forward, not just fill feeds.
Our campaigns are built with strategy at the core: clear objectives, thoughtful creative direction, and execution designed to make a measurable impact. If the work doesn’t support growth, it doesn’t belong in the campaign.
Your success isn’t a by-product of what we do — it’s the reason we do it.
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We collaborate, we don’t replace.
Great marketing doesn’t happen in silos. We work alongside your internal team, combining your brand expertise with our strategic, creative, and execution capacity. Our role isn’t to take over — it’s to amplify what your team can achieve.
The best campaigns are built in collaboration, where clarity, creativity, and decision-making are shared. We respect the teams we work with, and we succeed by helping them succeed.
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We protect your team’s bandwidth (without expanding headcount.)
Marketing leaders shouldn’t be managing content or coordinating execution. Your time is best spent on strategy, leadership, and initiatives that drive growth — not production logistics.
We take on the complexity of campaign execution so your internal team can focus on work that requires their expertise. When each person operates in their highest-value role, results come faster — and with far less stress.
We function as your specialized execution arm, delivering the production power of an internal team without the overhead, hiring, or management required to expand headcount. Your team stays focused on strategy; we execute the content that makes it perform.
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Specialization Is a Competitive Advantage.
We choose focus over “full service” to deliver category-leading creative and campaign performance. We don’t dabble. We master.
Excellence requires intention — depth of craft, strategic rigor, and a commitment to doing less, exceptionally well. By specializing in strategic social campaigns and full-stack creative, we raise the standard of what’s possible in our discipline, delivering impact that can’t be replicated by generalist agencies.
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We optimize relentlessly.
The best campaigns aren’t just created — they’re refined. We treat every piece of creative, every message, and every performance report as a chance to learn and improve. Through ongoing testing, iterative creative direction, and continuous refinement of systems, we ensure that what we produce doesn’t just look great — it performs better over time.
Better isn’t a destination for us. It’s a process of constant, intentional elevation.
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Voted CK’s Best in 2023 for Marketing and Advertisement, Digital Marketing, and Social Media Marketing.
2023 Young Business Individual of the Year by the Chatham Chamber of Commerce
The Propel Team:
Madison Hetherington
FOUNDER
What started as a way to empower businesses in her local community through social media marketing evolved into something much deeper.
As Madison partnered with more established brands, she noticed a recurring pattern: the most impactful results—and the strongest relationships—came from working alongside in-house marketing teams, building strategic campaigns together rather than simply managing content for them.
That discovery transformed Propel into a boutique partner focused on campaign strategy, creative execution, and measurable business impact.
Madison’s gift is seeing potential before others do—whether in a brand’s opportunity for growth or in the people behind it. She leads with belief, brings clarity through strategy, and helps turn that potential into results that move businesses forward.
In recognition of Propel’s success, Madison was awarded Young Business Individual of the Year in April 2023.
Madison takes pride in the company's role in helping brands thrive, providing job opportunities for youth, and fostering personal growth for her team.
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Shayna Carey
Social Media Coordinator
Shayna has been with Propel Marketing Co. since day one, bringing heart, creativity, and passion to everything she does. With four years of professional experience in social media marketing, a rare level of expertise in such a new and fast-evolving industry, she brings that proven skill to every project. Her enthusiasm for connection and storytelling makes her impossible not to love. You can often find her talking about her three cats or new puppy, checking out new foodie spots, or enjoying a coffee overlooking the river at her new home.
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Alyssa Zandberg
Social Media Coordinator
Alyssa is a Social Media Coordinator at Propel Marketing Co. with both an MBA and an undergraduate specialization in marketing. Driven and detail-oriented, she brings strategy and structure to every project, helping clients stay focused and on track toward their growth goals. Known for her unstoppable energy, she somehow seems to fit more hours into the day than humanly possible. When she’s not creating or collaborating, you’ll find her travelling, always planning her next adventure.
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Sadie Cartwright
Content Creator
Sadie is a Content Creator at Propel Marketing Co. whose positivity and enthusiasm light up every project she’s part of. She first joined Propel as a co-op student, and it didn’t take long for the team to realize they couldn’t let her go. With over 100K followers on TikTok, she brings firsthand experience in building authentic engagement and creating content that truly connects. When she’s not working, you can find her at the gym or talking about her master’s exchange in Ireland.
You could be one campaign away…
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No obligation, just alignment and clarity.