Planning a big revenue milestone? Let’s make sure your marketing budget supports it…
Instead of asking:
❌ “How much should we spend on marketing?”
Ask...
✅ “How much do we need to invest in marketing to hit our revenue goal?”
_______
When you spend strategically, marketing becomes an investment for:
• more qualified leads
• more momentum
• more growth for your business & team
_______
📍 Step 1: Determine your revenue goal for 2026.
Everything starts here.
📍 Step 2: Work backward from that number to determine your marketing budget.
_______
Here’s a guideline many businesses use:
B2B Businesses
→ Allocate 2–5% of your target revenue to marketing
B2C Businesses
→ Allocate 7–10%
(More visibility, repetition, and volume required)
Example: If your 2026 revenue goal is $5,000,000:
• B2B: $100,000–$250,000/year
• B2C: $350,000–$500,000/year
📊 Strategic investment, not random spending.
_______
These are guidelines, not rigid rules.
Your ideal budget depends on:
• Startup vs. scaling
• Industry competition
• Customer lifetime value
• How fast you want to grow
_______
Before setting your budget, ask:
What’s our revenue goal?
How fast do we want to get there?
What level of investment supports that growth?
_______
Not sure what percentage makes sense for your business?
Book a Strategy Call, We’ll help you build a marketing budget that fuels real growth, not just spending.
