My high-growth clients all make decisions this way…
Last week, I invested in a sales course and made the decision within 24 hours.
And if I’m being honest, it scared me a little.
But here’s why I still said yes...
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I didn’t ask, “How much does this cost?”
I asked, “How much could this grow my business?”
If this course helps me close even one extra deal in 2026, it’s already paid for itself. (Which is a highly likely outcome.)
Making this a no-brainer investment.
No debate required.
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I also made this decision within 24 hours because of something that’s stuck with me:
“Confident people make decisions quickly.”
And if I want to identify as a confident person, I have to move in a way that supports that, even when it feels uncomfortable.
Confident people trust their judgment.
They listen to their first instinct.
They follow what lights them up.
I made the decision the way my goal-achieved self would.
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Here’s my litmus test for making decisions like this:
1. What would the version of me who’s already achieved my goal do?
2. What’s the likelihood this investment returns more than it costs?
3. If I know this is the best option, why wait? Waiting just delays a decision I can make today.
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My high-growth clients move the same way.
They focus on what marketing campaigns generate for their company, not just what they cost.
When they do the math, it’s a no-brainer.
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I don’t invest to spend money.
I invest to build momentum and growth for my business.
I didn’t buy a sales course.
I bought growth for my business.
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Where could moving faster — and investing bigger — bridge the gap to your goals?
