What the Heck Does the Red Carpet Have to Do With Marketing?
This might just encourage you to think differently about your marketing…
Over the weekend, I was on the red carpet with Baron Championship Rings, the official supplier of the Hockey Hall of Fame rings.
It was one of those pinch-me weekends, walking the red carpet, interviewing inductees, and collaborating with incredible brands and organizations like Baron, Impact Kitchen, and the Hockey Hall of Fame itself.
But what stood out most wasn’t the lights or the cameras, it was the connection.
It was about showing the story behind the Hockey Hall of Fame rings Baron creates, the people who wear them, and the meaning they hold for each of them.
They’re so much more than just rings. And I went straight to the source to collect the stories that prove it, interviewing the inductees themselves, on behalf of Baron, to hear what their Hockey Hall of Fame ring means to them.
Because really, who could tell that story better than the inductees themselves?
That’s the power of behind-the-curtain content.
It lets your audience in on something exclusive, makes them feel part of the experience, and builds trust through authenticity, right on your social media page.
The red carpet might look glamorous, but at its core, it’s user-generated content at the highest level, real stories, real reactions, real emotion.
And that’s exactly what your marketing should do.
Not just sell a product, but share its story.
