I’m only hiring specialists in 2026.

Dec 22

And this mindset shift might be exactly what gives your brand the edge in the new year...

Here’s why:

I see the same pattern inside so many organizations:

A company hires someone in-house…
and loads them with a long list of responsibilities.
Social media becomes one line on that list.

Not because social isn’t important, but because it doesn’t feel like a full-time role.

So the team adds admin, events, emails, customer service…
anything to “maximize the hire.”

But here’s the truth:
The goal of social media isn’t to keep someone busy.
The goal is to get results.

And part-time effort = part-time outcomes.

Not because the employee isn’t talented,
but because no one can do everything well.

That’s why in 2026, I’m committing to hiring only specialists.
If it doesn’t make sense to bring on a full-time expert,
I’m not filling the gap with a generalist.
I’m choosing a specialized partner who can deliver the exact performance needed, often for less than a full-time hire and with none of the overhead.

Because at the end of the day:
I’m not paying for a position.
I’m paying for outcomes, expertise, and performance.

And specialists simply deliver better.

So ask yourself:
Are you budgeting for a person?
Or budgeting for performance?

One gives you presence.
The other gives you results.

If your team needs specialist-level execution without expanding headcount, this is exactly where third-party partnerships become invaluable.

👉 At Propel, we act as the dedicated social media execution arm for established brands, giving marketing departments the specialist support and consistency they need, without the disruption of turnover or the cost of another full-time hire.