Delegation ≠ Results. Here’s Why…
Let’s talk about something I see all the time…
You finally hand off your social media, to a marketing manager, an agency, a freelancer, hoping for clarity, consistency, and results.
But somehow… it still feels like it’s not working.
You’re posting just to post.
The strategy feels scattered.
And the results? Barely there.
If that’s familiar, here’s the truth most people don’t realize:
The problem isn’t that you delegated.
It’s who you delegated it to.
Why Delegation Alone Doesn’t Guarantee Results
Social media is one of the only parts of your business that:
• changes weekly
• depends on creativity
• requires storytelling
• demands consistency
• thrives on strategy
• and needs someone who lives inside it every single day
When you delegate to someone who’s juggling 10 different marketing responsibilities, social media naturally becomes the thing they squeeze in last.
Not because they don’t care, but because they can’t specialize.
And when everything is general… nothing is exceptional.
The Importance of Specialization
If you needed heart surgery, you wouldn’t hire a generalist.
You’d hire a specialist, someone trained, experienced, and focused.
And yes, while that example is dramatic…
your social media isn’t all that different.
You can hire a marketing manager or a traditional agency who “does a bit of everything,” but you’re not going to get the same results as you would with people who specialize specifically in social media strategy, content creation, and growth.
What Happens When You Work With a Specialist
When someone specializes, they show up differently:
Your content becomes strategic, not random.
And your social media finally works with your business… not against it.
At Propel Marketing, that’s why we do one thing, and one thing only:
Social Media Marketing.
Not everything.
Not “a bit of this and a bit of that.”
Just the thing we’re exceptional at.
Because specialization produces better outcomes, every single time.
If You’re Ready for Social Media That Finally Performs…
If you’ve delegated before but still feel like:
• something’s missing
• you’re guessing
• your strategy feels unclear
• or your content isn’t converting
…then it may be time to bring in specialists who live and breathe this work.
If you’re ready to see what that could look like, for you or for your marketing manager, click the link below.
Let’s chat about whether we’re the right fit to work together.
We’d love to help you finally get the results you’ve been aiming for!
— The Propel Team
