You Might As Well Not Post If You’re Not Doing This…
The #1 Thing Your Content Is Missing
You have 2-3 seconds to convince your viewer to stop scrolling and watch the rest of your content. If you’re not hooking them in immediately, you’re wasting your effort.
What Really Matters: The Hook
Here’s the secret: The hook is everything. It’s the difference between content that gets ignored and content that stops the scroll.
Hook Strategies That Work
Some of my favourite hooks include:
State a misconception: “Foods you think are unhealthy but aren’t”
Future pace: “If you want six-pack abs in 6 months, keep watching”
Relevant statement: “If you’re seeing this before May 1st, keep watching”
Warning: “You’re never going to have [desired result] if you don’t do this one thing”
Secrets/hacks: “Things people don’t want you to know about”
Ask a question to spark curiosity
Set the expectation right away so viewers know exactly what’s coming
Video editing tricks: putting the most exciting part first or starting with a reaction
Let’s Make Content That Works
Every piece of content should start with a strong hook, without one, your message gets lost in the scroll.
I also use ChatGPT to help! I input the video concept and ask it to generate hook ideas. It’s a game-changer.
Book a Free Consultation!
Curious about how this approach can help your business thrive? Let’s chat about your goals and how we can drive meaningful results for you.
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With gratitude,
Madie & The Propel Marketing Team
