How to Know If Your Marketing Is Actually Working
It’s easy to get caught up in the content creation grind—posting consistently, showing up, and doing "all the right things." But if you’re not actively checking whether your marketing is actually working, you might just be spinning your wheels.
Let’s talk about what to measure and how to ensure your efforts are moving the needle.
Start by Asking New Clients the Right Question
One of the most underrated ways to track what’s working is by simply asking your new clients: “How did you hear about us?”
This question should be part of your onboarding process. It gives you real, qualitative data on what marketing channels are actually bringing people through the door—whether it’s Instagram, a referral, your website, or a trade show.
Once you know where your clients are coming from, you can:
🔁 Keep doing what’s working
🔎 Evaluate what’s not
📈 Double down on the marketing strategies that deliver results
The Metrics That Matter
Aside from asking directly, here are a few social media analytics to keep an eye on:
Reach & Impressions: Shows how many people are seeing your brand (think of this like a digital billboard).
Profile Visits: Indicates that your content is compelling enough to spark curiosity to visit your profile.
Website Clicks: The strongest indicator that someone is interested in taking action.
Marketing Should Lead to Results
If your content isn’t contributing to brand awareness, conversions, or overall business growth, then what’s the point? Your marketing should always tie back to your business goals. If it’s not doing that, it’s time to shift your strategy.
Book a Free Consultation!
Not sure what’s working or how to measure it? Let’s talk. We’ll help you make sense of your analytics and build a strategy that actually works.
