Propelling brands through goal-driven social campaigns.

Campaigns

Content

Impact

Campaigns Content Impact

Social campaigns built around business goals, not just content.

We partner with marketing teams to deliver strategic campaigns, high-impact content, and real growth, so you don’t have to manage it all in-house.

Book a Strategy Call

Most agencies churn out posts. We build campaigns.

Whether you’re launching a new product, planning a big promotion, or scaling operations, you need content that moves needles, not just likes. That’s where we come in.

We give marketing teams back their time, clarity, and results, with content and strategy aligned to real business outcomes.

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Brands we've propelled:

Work with us:

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Our services are designed to support marketing teams, not replace them.

Creative Add-Ons & UGC

From user-generated content to testimonial films to ad-creative packages — we offer scalable add-ons that amplify your campaigns and refresh evergreen content.

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Ongoing Content Partnership

Need regular content without full internal capacity? Our partnership keeps your brand visible and consistent — even between major campaigns.

Choose between:

  • Done-For-You (we handle everything: editing, posting, optimization)

  • Done-With-You (you capture the footage, we handle editing and posting)

Learn more

Goal-Driven Campaigns

Campaigns designed for your specific business objectives — e.g. product launches, sales pushes, promotions, rebrands, recruitment, or growth initiatives.


We deliver full creative direction, content production, distribution plan, and performance reporting.

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  • — Ary Batista, TekSavvy

    “Working as an executive for a telecom company, with a national presence, I have hired Propel Marketing for our social media content creation and strategy! The team did a fantastic job from strategy to execution! They are young and talented, with strong knowledge in what they do! They were very professional, with a personalized and collaborative approach that allowed us to actively engage and review all the content and materials and ensure alignment across our teams as we rolled out our strategy. I strongly recommend the Propel Marketing team.”

  • — Omar, Macro Foods

    “I cannot express how amazing it has been to work with the Propel team. We have multiple locations, one of them being in Chatham and they have done a fantastic job helping us and taking so much weight off of our shoulders. I highly recommend them as a marketing agency if you are looking for one. I want to thank Madie, Shayna and the propel team for being such outstanding people to work with!”

  • — Stephanie Simmons, Sugar That

    To the Propel Team, specifically Madison, Shayna and Larissa: thank you so much for your vision, execution and creativity with our social media marketing. As an Entrepreneur I know that "Collaboration allows you to focus on what you want to focus on and not feel guilty about getting help", as said by Dan Sullivan. I think that it is important to not be isolated in our goals and to seek professionals that already have the answers we need. Propel's experience and ability to listen to my Business goals and expand on them is remarkable. They are clever, kind and their communication is on point. Dan also said, "It takes vulnerability and trust to expand your efforts and build a winning team". Madison certainly has built just that and I am grateful for their service to my Business and our community.

  • — Amber Pinsonneault, Royal LePage Peifer Realty

    Working with Propel has taken the stress out of marketing! The Propel Team is organized, ahead of schedule and always thinking outside the box. Highly recommend.

  • — Justin Gingerich, The Mill Co

    I used propels services for a year and I was very happy with how it turned out! We had lots of engagement on social media and gained many new followers over that time. They were so easy to work with and over the year we developed new and more effective ways to advertise and continue to grow our following.

    I would highly recommend Propel to anyone looking to outsource their social media marketing and are looking for a trustworthy and awesome company!

  • — Ben Bates, Advanced Basement Systems

    Having Madison join our team has been one of the best decisions we’ve made in recent years, she is wonderful to work with. It can be hard to let go of the creative angle your company takes with it’s marketing when you bring on someone new. Madison has always been open to my feedback, yet remains confident in the direction she feels most effective. I can’t say enough for what Madison has done for our marketing and overall company culture. She’s a pro and I know Advanced Basement Systems will benefit for years to come due to her efforts.

  • — Kelly Hetherington, Success and Mindset Coach

    I highly recommend Propel as a social media manager. Their expertise and dedication are truly unmatched. They are an incredible asset to my business and its growth. Beyond her technical skills, Erin is such a pleasure to work with. She is always professional, collaborative and open to any changes or requests I have. Hiring Propel is one of the best investments I have made in my business.

  • — Audrey-Ann van der Zon, Great Lakes Gymnastics Club

    What an amazing team! We have worked with this team for a year and they deliver on all aspects! They are professional, friendly and easy-going. They continually listen to our needs and adapt quickly to new challenges. 10/10 would recommend!

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Hi, I’m Madison Hetherington, the Founder of Propel Marketing!

At Propel, our mission is to support marketing leaders who need strategic campaigns, not more posts to manage.

Instead of outsourcing social media, we collaborate with your team to architect goal-driven campaigns, oversee full-stack creative execution, and deliver reporting tied to real business outcomes.

As a boutique partner, we work selectively, diving deep into strategy, creative direction, and execution.

We don’t replace your team — we empower it.

More about Madie and Propel

Who We Serve:

We partner with business owners, leadership teams,

and marketing departments

who want to scale revenue, launch new initiatives,

or grow brand presence — without adding headcount

or burning out their internal resources.

Book a strategy Call → Let’s map your next move.

Ready to run a campaign that actually moves the needle?

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On the blog:

From marketing, branding, and business tips, to the behind the scenes of a marketing agency.

Read the blog